On July 1, 2023, Google replaced Universal Analytics with Google Analytics 4, their next-generation measurement solution. Click here to learn more about the move from UA to GA4.
Read and follow all the steps below to successfully link Google Tag Manager to an Access Tonic event.
Event Tracking
The Ticket widget and checkout make use of the Analytics e-commerce metrics. Through this, your Analytics conversions will come as a 'purchase' event.
Access Tonic will also send the following events:
Event | Source | Description |
view_item_list | Ticket Widget | Viewing ticket types for an event |
add_to_cart | Ticket Widget | Selecting a ticket type |
begin_checkout | Checkout | On entering the Checkout |
purchase | Checkout | On completing a ticket purchase |
Implement GTM codes in Access Tonic
From your Access Tonic dashboard, click Manage for the applicable event.
Go to the Sales Tracking tab.
Go to the Google Tag Manager tab.
In the Configure box enter your Google Tag Manager ID.
Select Save.
Setting Up Google Tag Manager
To send your data through from Google Tag Manager to Google Analytics you will need to configure your Tag to send event triggers. To do this, follow the steps for Google Tag Manager under "Collect ecommerce Data" in this Set up ecommerce events guide from Google.
Note: Remember to tick "Send e-commerce data"
Below is an example of a Tag set up to receive e-commerce data into Google Analytics:
Custom Booking Flows
Below is an example of how the event looks when sent to Google Tag Manager. If you have your own custom process we recommend matching the below to ensure your data in Analytics will be consistent:
Please see this Measure Ecommerce guide from Google for more information.