You can drop a Pixel on an event page to help build an audience character profile for your events. Use Meta Pixel to group shared audience behaviour and actions, as well as target campaigns to the right audience when creating and running Facebook ads.
Add Meta Pixel to your event
To sync Meta Pixel to your event, follow the steps below:
Log in to Facebook Pixel and click Connect a Data Source.
Select Web, give the Pixel a name, and click Install Code Manually to complete the set-up steps.
Log in to Access Tonic.
On your event, click Manage.
Click Sales Tracking.
Select Facebook Pixel.
In the Configure box, enter your Pixel ID.
This is the 15-digit number underneath your Pixel name.
Enter your Facebook Account ID.
You can find it at the top right of the Pixel manager screen next to your name.
The Pixel now automatically tracks purchases within Facebook admin.
To test whether your Pixels are running correctly, download the Meta Pixel Helper app. Enter the checkout of your event and check the app to see if the Pixel is active.
Track purchases
The Pixel is active from the checkout stage of your event page, where we send Facebook's standard events as a way of tracking conversions.
We send both:
InitiateCheckout: Event which is sent at the start of the checkout process.
Purchase: This is sent when someone completes the checkout process. This event also includes the cart total value.
Note: You may also see an Add to Cart event is sent from your event. This is grouped together with the InitiateCheckout data that is fired off when guests enter the checkout and is not a separate event.