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Google Tag cross-domain tracking

How to set up Google Tag Cross-Domain tracking

Kate Thelwell avatar
Written by Kate Thelwell
Updated over 2 months ago

Prerequisites

  1. Google Tag Manager must be installed on your site as described in the Google Tag Documentation: https://developers.google.com/tag-platform/tag-manager/web

  2. Google Tag Manager has been set up and the GTM codes have been implemented into the Access Tonic event admin.

Configure Cross Domain in Google Analytics

You must allow your Google Tag to run on our designmynight.com domain from your Analytics admin. Please refer to Google's guide on this: Set up cross-domain measurement via the Admin | Google Analytics Help
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Your domains should look similar to our example below:

gtm-domains-example-0bde9ae24c2dbc320581fb71ee96d48b.png

Custom Booking Flows

Below is an example of how the event looks when sent to Google Tag Manager. If you have your own custom process we recommend matching the below to ensure your data in Analytics will be consistent:

Please see this Measure Ecommerce guide from Google for more information.
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