What's new?
We're pleased to announce the latest release of Access Tonic, which includes the updates below.
Google AdWords integration for Checkout v2
We've implemented Google AdWords conversion tracking in the new checkout, providing event organisers with the same powerful marketing measurement capabilities they've relied on in the legacy checkout:
Full support for google_conversion_id and google_conversion_label parameters
Accurate attribution data for ticket purchases from Google Ad campaigns
Seamless conversion tracking that maintains the same functionality as the original checkout
Enables event organisers to optimise their advertising spend while benefiting from the improved checkout v2 experience
This integration removes a key barrier to migrating from the legacy checkout, allowing event organisers to maintain their marketing ROI measurement without compromising on the enhanced user experience of checkout v2.
Enhanced data collection capabilities
We've expanded the data collection functionality based on customer feedback:
Increased the maximum number of possible answers for data collection questions from 10 to 20
Provides event organisers with greater flexibility to cover all use cases
Enables more comprehensive customer data gathering for events requiring detailed information
How to access this update
This release is automatically deployed on Tuesday 1 July 2025 to all our customers along with a package of bug fixes and performance improvements.