The information you add via the event creation form will be used to create your DesignMyNight listing. This is the event page we use to promote the event to our audience so it's important to make the listing as engaging and informative as possible. Here are some key tips to think about:
The title should be snappy but include keywords to make it stand out to browsing customers e.g. rather than 'Scream Fest', calling your event 'Scream Fest: An Immersive Halloween Experience' is more attention-grabbing and informative.
Use high-res imagery and add at least five pictures to your gallery. Pictures should provide customers with clear insight into what they can expect from the event e.g. include images of the venue, customers having fun at previous similar events, and food and drink pictures if relevant.
Use the 'Ticket Description' section to upsell what's included in the ticket e.g. 'Ticket includes two-hour immersive experience plus welcome drink'.
Once the event is live, check it over from a customer's POV to ensure you're happy with how it looks. Put yourself in the customers' shoes and think about whether the imagery and information given would be enough to make you want to spend your money on attending this event.
Event Description Advice
Do:
Use engaging, informative text
Clearly highlight the events USPs (doing so in bullet points can be effective)
Add a FAQ section so that the customer can easily find useful information
Include menu information if it's a food or drink focused event
Don't:
Include long paragraphs of text; browsing customers may lose interest
Add images to the description; use the imagery gallery instead
Add too many hyperlinks as this takes customers away from where they can purchase tickets
Here is an example of a suggested event description format:
